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Gambling Report asked longtime writer and gambling aficionado Ian Palmer to review bet365 and tell us why he considers it one of the true... bet365 review

Gambling Report asked longtime writer and gambling aficionado Ian Palmer to review bet365 and tell us why he considers it one of the true giants in the global sports betting marketplace. 

By Ian Palmer

bet365 is the king of the sportsbooks due to its variety, dependability, competitive odds, user-friendly site and solid customer service department. Let’s walk through why I consider it one of the very best.

There’s no doubt the sportsbook is the main attraction here, but I also don’t have to go searching all over the web if I feel like accessing sports articles, an online casino, bingo, poker, video games, instant slots and live in-play betting — it’s all here in one convenient place.

I also like that I can make wagers over the phone, online and via all types of mobile devices. This allows me to access the site no matter where I am as long as I can pick up a mobile phone or internet signal. And to keep up with modern technology and trends, I can follow bet365 on Facebook and Twitter as well.

Even though it has so much to offer, I believe Bet365 is one of the easiest platforms to navigate. There are menus at the top of the page while the sports are listed down the left-hand side. Live in-play games are also presented on the home page, while the sitemap and main menus are located at the bottom. It’s hard to beat Bet365 when it comes to safety and security, variety, quick payouts and friendly customer service.

I don’t need to worry about company’s reputation since its been around for decades. It’s all above board and there’s a sense of trustworthiness, considering the site is regulated and licensed.

You’ll have no problem becoming a member on the site as long as you are 18 years old, know how to spell your own name and can remember your address and birthday. You just need to fill in this info along with your postal or zip code and the country you live in.  The only downside I can see here is that bet365 doesn’t take customers from several nations, including the United States. You’ll also need to give them your email address and phone number and then create a user name and password. On bet365, you can also choose the language you prefer as well as a time zone — and American, decimal or fractional odds. It takes about two minutes in total to sign up and then you’re ready to go. If you run into any difficulties, there’s a ‘help’ icon at the top of the page.



Let’s dig a little deeper and find out why I rank bet365 so highly:

Live In-Play Betting
bet365 provides me with a wide variety of daily, live in-play betting options on just about every major sporting event in the world as well as some of the non-mainstream sports that I follow. The site lets me access an event view, multi view and a comprehensive schedule of the upcoming live in-play sporting events.

Mobile Site
I have the option of visiting the regular bet365 website as well as the mobile version. This can be accessed on several types of mobile devices and tablets such as Apple, Android, Nokia, Blackberry, iPad, iPhone, and Windows Phone. I quickly downloaded the site’s mobile app at the App Store and it’s also available on the sportsbook’s website. In addition, I can use the live in-play betting and live streaming options on the mobile site, which is awesome for watching events when traveling.

I can make a wager on just about every sport I can think of at bet365 since the sportsbook’s one of the most comprehensive in the business. This includes all of the popular mainstream options such as American football, baseball, basketball, boxing, cricket, ice hockey, and soccer. That’s not the end of it though: There are many others and more obscure sporting events to lay your money on including E-sports, lotteries, Australian Rules Football, badminton, bandy, cycling, darts, Gaelic Sports, golf, floorball, futsal, greyhound racing, horse racing, motor sports, netball, poker, rugby, skiing, snooker, squash, surfing, table tennis, tennis, and volleyball.

Live Video Streaming
As mentioned before, bet365 offers me one of the best features going: I can make a wager and then watch the event I’ve just bet on. This is thanks to the free live streaming option which shows tons of sports events from around the world as well as horse and greyhound races. There’s no need to go searching on an Android/Kodi box for the event when it can be  seen directly on the bet365 site. You’ll also be able to find a live audio option for many of these events as well as horse racing, greyhound racing, cricket and soccer. There’s an added bonus, given I can watch all the horse and greyhound racing events in the UK for a small fee and there’s an archive of all UK and Irish races which can be viewed for free.

Casino and Poker
I don’t need to leave the site to take advantage of the full online casino and poker options as well as bingo, video games, online slot machines, a Vegas section and financial wagering.  This is basically what most online gamblers want, a one-stop shopping location for all their needs.

Betting Bonuses
Getting value for my money is also important and bet365 doesn’t disappoint in this area as it offers quite a few wagering bonuses all year round. These can be found in all areas of the site such as the sportsbook, casino, games, poker, bingo and Vegas sections.

Open Account Bonus
I received a 100 per cent bonus for my initial deposit after opening my new account. I just needed to deposit a minimum of $20 and bet365 matched it. In fact, they’ll match any initial deposit up to $200 and send an offer code via email which can be used to claim the bonus.

100% Euro Soccer Bonus
The 100% Euro Soccer Bonus really works for me since it’s an accumulator, which includes Europe’s top domestic leagues as well as the European Champions League. For those interested in bet365 bonus offers, I can earn a 100% bonus on returns when placing accumulators on the English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 and Champions League. I just need to place a pre-game accumulator of three or more selections which combines teams from any of those leagues. If I win the wager then bet365 will add bonus winnings on the returns between five and 100 per cent with the maximum bonus being 100,000 British pounds or the equivalent currency. This offer is for straight accumulator bets in the Full Time Result market.

Bore Draw Money Back
We all know soccer games can sometimes be pretty brutal to watch — too many draws and a lot of them being nil-nil. I like the fact that the Bore Draw Money Back bonus lets me get my cash back on losing bets. If the game I wager on ends in a 0-0 draw then I get my money back on losing wagers in the Correct Score, Half-Time/Full-Time and/or Scorecast markets.

Each-Way First Goalscorers
Another popular soccer bonus enables unlimited places on first scorer each-way bets. I can choose an each-way first goalscorer on any game and cash in if the player scores at any time in the match. These bets are settled at 1/3 odds on all goalscorers for unlimited places in a 90-minute game.

50% Parlay Bonus
There’s more as I can earn up to 50 per cent more on North American pre-game sports parlay bets during the regular season and playoffs. This deal applies to several different markets and there’s no minimum qualifying-price restriction. I just need to make a pre-game parlay bet of two or more selections at any price which combines teams in the NHL, CFL, NCAAF, NFL, NBA, MLB, and NCAAB and the winning bonuses range from five to 50 per cent.

Aussie Football Multi-Bet Bonus
If I follow sports down under, winning customers can earn between five and 65 per cent more on pre-match multi wagers at when betting on Australia’s major football leagues. This offer applies to Handicap (two-way), Totals (two-way) and To Win (two-way) markets on Super Rugby, the NRL and the AFL. You just need to place a pre-game wager of three or more choices which combine any of the those Australian leagues.

50% Euro Basketball Bonus
If you’re into European basketball this promotion allows me to earn bonuses between five and 50 per cent on Men’s European Basketball accumulator wagers. The bonus offer applies to the top club competitions in Europe such as the Eurocup and Euroleague. It also includes many of the continent’s best domestic leagues such as the Spanish Liga ACB, the German Bundesliga and the Italian  Lega 1. I just need to place a pre-game accumulator of two or more choices which combine clubs in any of the above leagues and competitions.

Extra Time Extra Chance Bonus
This bonus gives me a second chance to win when any Ruby League and Rugby Union games go into extra time. If my wager hasn’t been settled at the end of regulation time it stay’s active in extra time and will be decided on the final result of the contest. The offer is also good for Australian NRL regular-season matches that are decided by the golden-point extra time system.

NFL Review
There’s a comprehensive NFL betting section on the site for fans like me, which offers dozens of wagering options including futures, game lines, main props, score props, team props and quarter, half, and game props. CFL and NCAA games are also available. Bet365 is usually one of the first sportsbooks to post the futures options and this allows me to wager on things such as conference, division, and Super Bowl winners as well as the season’s MVP and the conference the Super Bowl winners will come from.  Other bets include backing who will have the most passing yards, receiving yards, rushing yards and field goals etc at the end of the season.

I can bet on every game of the year with the most popular options being the money lines, spreads and over/unders. Game-time player props, outcome specials and alternative spreads are also popular as well as the margin of victory, rushing yards, over/under receptions, passing yards, over/under completions first coring play, the first player to score a TD, and correct scores at the quarter, half and full time etc.

I love to utilize the live-betting feature for NFL games  as there are several choices and it’s quite easy to use. The betting page is refreshed  and updated after every play and I have time to make my wagers before the game resumes. Halftime lines and quarter spreads are adjusted live onscreen as well. I can easily make bets on the mobile platform as the system has been upgraded and I just need to login the same way I do on the website.  I can make deposits and check out my balance at the same time.

Soccer Review
Since soccer’s the most popular sport in the world, I just knew there would be tons of wagering options on bet365 for it. I can easily find all of the world’s top leagues as well as dozens of others from the remotest parts of the planet. There’s no doubt bet365 places a lot of emphasis on the sport as everything’s covered from domestic leagues and cups to tournaments, internationals, and tournament qualifiers. These include international and tournament matches for several age groups including Under-17 and Under-21 etc.

I have the opportunity to bets on hundreds of games with the most popular bets being a straightforward win, lose or draw. But I can also back the number of corners, cards, goals, the correct score, halftime and full time scores, both-teams-to-score, the scoreline, over/under and many more. When it comes to futures and outrights, I can back league winners, teams to be relegated, teams to finish in the top four, as well as the leagues’ leading goalscorers, etc. there are far too many betting choices to mention, but the site is a soccer bettor’s paradise.

Like NFL betting, I can enjoy the live in-play options, make wagers via the mobile platform and watch live streams of thousands of games each year with my bet365 account. The odds change during the match when betting live in-play and I can make interactive bets quite easily on the system.

Poker Review
Poker is easy to play on the site as well as the bet 365 app, if I choose. There are plenty of tables to try my luck — as well options for recreational and experienced players with numerous tournaments that feature large payouts. If there are any complaints, it may be that the graphics aren’t the best. Anyway, I found plenty of banking options and a customer support area just like the sportsbook.

The first thing I noticed was the VIP scheme and bonus offer. My first deposit was matched evenly by up to a maximum of €100 and I appreciated the €5 worth of tournament tickets I received. Of course, I had to read through the terms and conditions to see exactly how it works. The VIP loyalty club program comes with five different levels and all players are automatically enrolled. I earn status points when playing and can climb the ladder of levels with the more points earned. When I reach a new loyalty level, I’ll receive poker coins, which can be used for tournament entry fees and/or cash game tickets.

The cash games available are Omaha and Hold’em and these include pot-limit and no-limit options. Once in awhile, I’ll find seven-card stud tournaments are also available. The entrance fees typically range from €0.10 to about €375 depending on the specific event. Speed poker is available as well which lets me play dozens of hands per table each hour. If I’ve been dealt a garbage hand I can quickly fold and try another table until getting some decent cards. Twister Sit & Gos and Wild Twister Sit & Gos can be played and these give me a chance to win a thousand times my buy-in and 100 times my buy-in in tournament tickets respectively.  

I found the poker software to be quick and easy to download and there are poker school articles for those who would like to get some playing tips or just refresh their memory about the games available.

Casino Games Review
I found over 250 casino games to play at bet365, including video poker, craps, scratch cards, card games, slots, table games and Keno with the option of live dealer contests. There’s a new players’ bonus — up to a maximum of $200 — where the site will match my first deposit up to that amount. If I don’t take them up on it, there’s a Slots Only New Player Bonus, which offers a 200 per cent bonus up to a maximum of $400, which can be used for the wide variety of slot games.  There’s also a third bonus option which is called the VIP New Player Bonus and this gives  me a chance of claiming a 50 per cent bonus up to a maximum of $1,000. All I need to do is pick the bonus offer code I like when making my first deposit.

I can choose from instant-play casino games or download the safe, reliable Playtech software whenever I choose. There’s an app available, which meant I ccould enjoy the games on several types of devices from anywhere — and I can pick up an internet or mobile phone signal.

In the live casino, I found games such as Roulette, Blackjack, Baccarat, Sic Bo, Dragon Tiger, 3-Card Brag, Hi-Lo, and Casino Hold’em to choose from. There were some games I didn’t know how to play, but there were online guides available to help me out.

Depositing and withdrawing money
bet365 offered me several options for deposits and withdrawals. The type of banking method accepted depends on your country of residence with each system also having a minimum and maximum amount of deposit and withdrawal.

Mobile version of bet365
Remember, we’ve made it to the 21st century now so there’s definitely a mobile version available. I had the choice of visiting the regular bet365 website as well as the mobile option. This was accessed via numerous types of mobile devices and tablets including Apple, Android, Nokia, Blackberry, and Windows Phone. I found the site’s mobile app at the App Store as well as on the bet365 website. Live in-play betting and live video and audio streaming were also available on the mobile site, allowing me to make wagers and watch events from just about anywhere.

Is bet365 easy to withdraw money from?
Yes, there was no problem here due to the multiple cash withdrawal options.

Cash Out
Here’s something I really liked: This option enables me to cash in my wager before the event is over. I can cash out the entire bet or just a portion of it. The specific amount depends on how the bet is doing and the payout amount may be lower or higher than the original stake. This means I can take the cash if my bet’s doing well or cut my  losses if  I think I don’t have a chance at winning. There’s a Cash Out icon on the site which lets you fill in the amount and also shows my potential winnings that match it. In addition, there’s an Auto Cash Out feature. If the cash value reaches the amount I’ve set then the funds will automatically be deposited in my account.

Edit Bet
The Edit Bet option lets me remove, swap, or add selections of any unsettled wagers when the event’s in-play or before it begins. This feature can be used even when some of my accumulators have been settled. If I edit a bet, the new stake is equal to the present cash out value of the wager.  However, it’s only available for certain sports such as basketball, tennis, cricket, soccer, tennis and horse racing.

Bet365 offers me a top-notch sportsbook along with online casino, poker, bingo, financials, Vegas, and games sections. I consider the site safe and secure due to the encryption methods used, and it provides a mobile platform, live in-play betting and audio and video streams of thousands of sports event each year.

The bet365 Group Ltd is licensed and regulated, which is critical to me, and the website was available in 18 different languages. I liked that there were plenty of payment and withdrawal methods. 

bet365 Pros
Easy-to-use website
Wide range of sporting events
Live in-play betting
Cash out and edit bet features
Bonus Bets
Live video and audio streaming
Poker, bingo and casino games
Fast payouts
Safe and secure
Numerous currencies
Customer service
Financially secure
Matchup stats and reports
Playing guides
Sports news articles

bet365 Cons
Limited sign-on bonuses
Mediocre graphics
Several restricted nations including the USA, Belgium, Czech Republic, France, Hong Kong, Holland, Portugal, Israel, South Africa, Singapore

My Overall Observations

There aren’t many sportsbooks equal to Bet365. In fact, a lot of online bettors agree with me: bet365 is the cream of the crop. This company more or less has the market cornered when it comes to the online gaming experience since it offers everything I could hope for. Knowing where to start is often the only problem customers encounter when visiting this site.

There’s a sportsbook, a casino, poker, bingo, video slot games, a mobile platform, live commentary, live in-play betting and a very convenient live video stream of dozens of sporting events from around the globe. Let’s not forget I could access the site in numerous languages, uses state-of-the-art technology, provides quick payouts, features several bonuses and promotions, offers financial betting and has one of the best customer service departments in the business.

I believe the customer support team is among the best out there since I could access an experienced and efficient representative 24 hours a day, 365 days a year. If you require assistance you can contact an agent directly via the instant-chat system, give them a phone call, or send a fax or email. Like the website itself, I found support was available in many languages, including English, German, Spanish, Dutch, Italian, Swedish, Chinese, Norwegian, Danish, Japanese, Polish, Portuguese, Russian, Greek, Romanian, Slovak, Hungarian, and Czech.

Bet365 provided me with a simple and convenient one-wallet system, which allowed me to visit the sportsbook, bingo, poker, and games rooms by using the same user name and password. All in all, this is one of the most diverse and reliable online sportsbooks you’ll ever come across.

Mike McNulty

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